Why Crisp?

We're with you every step of your journey

Whatever's happening in your business, it's really important you get the best insights to overcome your challenges and make the most of your triumphs. We’ll be with you every step of your business journey to master your finances and ensure you achieve your personal and company goals.

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How we benefit your business

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Clear Vision

We provide clarity on your financials, giving you a better understanding of your business performance and helping you make informed decisions for future growth.

Protect your business

We understand the importance of safeguarding your business from financial risks. Our expert advisors will work with you to identify potential threats and develop strategies to mitigate them, providing peace of mind and protecting your business from harm.

Lay the foundation

Using technology and building workflows to make sure the data in your finance systems is accurate, timely and as automated as possible.

Understand the numbers

Building bespoke dashboard reporting to give you the information you need to run your business along with easy to understand explanations. We use your numbers to tell your business' story.

“We've been working with Crisp for almost a decade, and the impact the team have had on our business has been tremendous."

Ben Reed - CEO, Diamond Whites

Our team, your team

Luke Desmond

Luke Desmond

Group CEO/Founder

Luke has worked with businesses across various sectors, with specialist expertise in technology, SaaS, and E-commerce. He has guided companies from refining original ideas and launching from day one, to raising seven-figure sums and successfully exiting for eight figures. His industry knowledge and hands-on experience have made him a trusted advisor for businesses looking to scale, innovate, and achieve significant milestones in their growth journey.

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Juita Salleh

Juita Salleh

Head of People

As Head of People, Juita is instrumental in driving employee development and engagement. At Crisp, we’re proud to be a values-driven company, and Juita ensures we stay aligned with our mission and vision. Her work fosters a culture of growth, giving back, and delivering an outstanding customer experience. Through her leadership, we’re able to maintain a motivated, purpose-driven team that consistently strives for excellence in everything we do.

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Ryan North

Ryan North

Head of Operations

Ryan is the cornerstone of our team, ensuring all client work is delivered punctually and with precision. His dedication to excellence shines through in every project, consistently exceeding expectations. Passionate about providing outstanding results, Ryan goes above and beyond to ensure an exceptional client experience. Whether managing deadlines or complex tasks, his attention to detail and commitment make him invaluable.

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Muzaffer Rashid

Muzaffer Rashid

Client Accountant

Muzaffer is a skilled accountant with solid experience in management accounts. He helps businesses of all sizes create personalised financial plans that fit their needs. Whether it's finding strategic solutions, preparing clear management reports, or making sure everything stays compliant with financial regulations.

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Andreea Sava

Andreea Sava

Client Bookkeeper

Andreea is here to make your life easier by keeping your financial records accurate and organised. Working closely with our client accountants, she has keen eye for detail, and ensures that your books are up-to-date and that you have the information you need to make informed decisions about your business.

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Junaid Ahmed

Junaid Ahmed

Growth Accountant

Junaid is approaching his 10th work anniversary with Crisp, so he's been instrumental in the development of our client relationships. Our clients benefit from Junaid's years of experience and always have great things to say about his proactive attitude. He's our go-to person for everything numbers and anything tax-related!

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Carly Desmond

Carly Desmond

Office Manager

Carly coordinates office staff activities to ensure maximum efficiency, while maintaining strong relationships with all of our clients. She also collaborates closely with our Head of People, Juita, and together, they have played a key role in building and shaping the team at Crisp. Carly’s attention to detail and organisational skills have been essential in fostering a productive, cohesive work environment, ensuring that both our staff and clients are well-supported.

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Kamila Kwaitkowska

Kamila Kwaitkowska

Client Account Manager

Kamila works closely with our startup, freelancer, and contractor clients, ensuring their success at every stage. She is committed to providing a seamless transition to working with us, offering valuable insights, tailored support, and strategic recommendations. Kamila is always available to help navigate challenges, optimise processes, and deliver actionable advice, ensuring that your business continues to grow and thrive over the long term.

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Ian Pledger

Ian Pledger

Campaign Manager

Ian is responsible for developing and executing our comprehensive marketing plans, including social media, email marketing, and content creation. He works closely with our team to fully understand our business objectives, crafting strategies that align with our goals. Ian is highly dedicated to driving our business growth, ensuring each campaign is both impactful and results-driven, consistently pushing the boundaries to achieve measurable success.

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Lilly De Souza

Lilly De Souza

Client Bookkeeper

Lilly is a highly proficient and detail-oriented bookkeeper, consistently delivering excellence in maintaining our clients' financial records. With her unmatched efficiency and unwavering commitment to timeliness, Lilly provides our clients with invaluable insights into their financial well-being. Her dedication to exemplary bookkeeping, accuracy, and precision is an asset we highly value and greatly appreciate.

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Ankit Mittal

Ankit Mittal

Client Accountant

Ankit is an integral part of our team, focusing on management accounts and providing essential support to his fellow accountants. His expertise in managing the finer details ensures that our financial processes are seamless and accurate. Whether he’s diving deep into the numbers or lending a hand to others, Ankit’s dedication helps keep everything running like clockwork, making sure our clients always receive top-notch service.

We believe in values based business

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Honesty

Creating trust & loyalty by giving honest and open advice and real feedback. By doing the right thing and sticking to the deadlines we promise.

Drive

Always learning and driving to be better, as individuals and as a company. To offer a better service for our clients to grow and have better businesses.

Knowledge

Gaining knowledge whenever possible and constantly working to improve. Always willing and ready to share our expertise.

Enjoyment

The freedom to be yourself, bringing a positive attitude and having fun with each other. Creating a friendly, open work space and atmosphere and being open-minded towards new things.

Simplicity

Making the complex simple with our 'no jargon' language has always been our approach. Working smarter, not harder by streamlining processes to be more efficient and easy to understand.

"As our business grew, Crisp helped us to build management information that has been essential for making informed decisions and growing our company."

Ben Reed - CEO, Diamond Whites