Why Crisp?

We're with you every step of your journey

Whatever's happening in your business, it's really important you get the best insights to overcome your challenges and make the most of your triumphs. We’ll be with you every step of your business journey to master your finances and ensure you achieve your personal and company goals.

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How we benefit your business


Clear Vision

We provide clarity on your financials, giving you a better understanding of your business performance and helping you make informed decisions for future growth.

Protect your business

We understand the importance of safeguarding your business from financial risks. Our expert advisors will work with you to identify potential threats and develop strategies to mitigate them, providing peace of mind and protecting your business from harm.

Lay the foundation

Using technology and building workflows to make sure the data in your finance systems is accurate, timely and as automated as possible.

Understand the numbers

Building bespoke dashboard reporting to give you the information you need to run your business along with easy to understand explanations. We use your numbers to tell your business' story.

“We've been working with Crisp for almost a decade, and the impact the team have had on our business has been tremendous."

Ben Reed - CEO, Diamond Whites

Our team, your team


Luke Desmond

Group CEO/Founder

Luke has worked with businesses across a range of sectors but has specialist knowledge of technology, SaaS & E-commerce. He has helped businesses fine-tune original ideas & launch from day 1, raise seven figures and exit for eight figures.

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Carly Desmond

Office Manager

Carly co-ordinates office staff activities to ensure maximum efficiency and has close contact with all of our clients. Carly also works closely with our Head of People, Juita, and together they’ve been instrumental in creating the team at Crisp.

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Ryan North

Head of Operations

Ryan is the backbone of our team, ensuring that all client work is delivered on time and with high accuracy. He's passionate about delivering excellent results and is always willing to go the extra mile to deliver an amazing customer experience.

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Rachel Pugh

Client Financial Controller

Whether you're a small business owner or a large business, Rachel will work closely with you to understand your needs and develop a customised financial plan that works for you. She's a whiz at creating financial strategies, building insightful reports and ensuring compliance with financial regulations.

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Junaid Ahmed

Growth Accountant

Junaid is approaching his 10th work anniversary with Crisp, so he's been instrumental in the development of our client relationships. Our clients benefit from Junaid's years of experience and always have great things to say about his proactive attitude. He's our go-to person for everything numbers and anything tax-related!

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Andreea Sava

Client Bookkeeper

Andreea is here to make your life easier by keeping your financial records accurate and organised. Working closely with our client accountants, she has keen eye for detail, and ensures that your books are up-to-date and that you have the information you need to make informed decisions about your business.

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Client Account Manager

Working closely with our startup, freelancer and contractor clients, Kamila is dedicated to our customer's success. She ensures a seamless transition to working with us and is on hand to provide valuable insights and strategic recommendations for your continued growth.

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Juita Circle Profile Pic

Juita Salleh

Head of People

As Head of People, Juita plays a key role in employee development and engagement. At Crisp, we pride ourselves on being values-driven and Juita's role ensures that we're on track to achieving our mission and vision, giving back, and delivering an excellent customer experience.

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Ian Pledger

Campaign Manager

Ian is responsible for developing and executing our marketing plans, including social media, email marketing and content. He works closely with our team to understand our business objectives and develop strategies that align with our goals and is dedicated to helping our business grow.

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Lilly De Souza

Lilly De Souza

Client Bookkepper

Lilly is a highly proficient bookkeeper, consistently delivering excellence in maintaining our clients' financial records. With her efficiency and commitment to timeliness, Lilly provides our clients with invaluable insights into their financial well-being. Lilly's dedication to exemplary bookkeeping is an asset we highly value and appreciate.

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We believe in values based business



Creating trust & loyalty by giving honest and open advice and real feedback. By doing the right thing and sticking to the deadlines we promise.


Always learning and driving to be better, as individuals and as a company. To offer a better service for our clients to grow and have better businesses.


Gaining knowledge whenever possible and constantly working to improve. Always willing and ready to share our expertise.


The freedom to be yourself, bringing a positive attitude and having fun with each other. Creating a friendly, open work space and atmosphere and being open-minded towards new things.


Making the complex simple with our 'no jargon' language has always been our approach. Working smarter, not harder by streamlining processes to be more efficient and easy to understand.

"As our business grew, Crisp helped us to build management information that has been essential for making informed decisions and growing our company."

Ben Reed - CEO, Diamond Whites